Conformed by Sol PARdo & Louis PARturier, the studio blends art and fashion to create not only atractive visuals, but also meaningful stories.
Through their label, PARDOhats, they've cultivated a play on words that not only reflects their name, but also the essence of their collaboration. Like a balanced pair, their approach combines two distinct yet complementary perspectives: Sol's artistic vision and Louis's meticulous execution.
The studio specializes in working with diverse fashion brands and artistic projects, helping bring to life collections that are not only visually appealing but also tell meaningful stories. Each campaign they undertake is infused with joy, culture, and a sense of adventure that invites viewers to travel through their creations.
1. Creative Direction: All accepted campaigns must be led by Sol and Louis, ensuring a coherent and authentic creative vision.
2. Joy: Each project must convey a sense of joy, celebrating life and creativity at its finest.
3. Culture: Campaign narratives must be rooted in culture, reflecting the sociocultural environment in which they are developed.
4. Travel: The studio promotes the idea that travel experiences enrich creativity, incorporating global influences into its designs.
5. A Better World: PAR2 is committed to creating a positive impact on the world, whether through sustainable practices or inspirational messages.
6. Learning: Each project is seen as an opportunity to learn and evolve, both personally and collectively.
7. Artistic Journey: The creative journey is both an exploration and a discovery, where each step builds an artistic legacy.